Zen Business
ZenBusiness has an attitude problem, and thats just the way we like it. Born out of the tenacity and restlessness of entrepreneurs everywhere, ZenBusiness is interested in giving would-be business owners the tools to start, run, and grow their business from the ground up.
Hot on the heels of JOAN Creative’s energetic and incendiary “Own What’s Yours” spot, our team translated its loud, unapologetic spirit into a massive campaign flexing across print, digital, and OOH, with a design system that emphasizes its brand’s most recognizable elements. After all, ZenBusiness doesn’t whisper, it grabs your lapels and shouts in your face. It plays by its own rules and we thought its design system should do the same.
So we doubled down on this attitude through ZenBusiness’ core visual elements: A bold but austere sans that can get loud, but can also get down to business, and a vibrant electric green supported by a deep charcoal gray and stark white that speaks to the energy and hum of a thriving business enterprise. Its a design system that calls out like a beacon to those who are tired of playing by someone else’s rules.
ZenBusiness has an attitude problem, and thats just the way we like it. Born out of the tenacity and restlessness of entrepreneurs everywhere, ZenBusiness is interested in giving would-be business owners the tools to start, run, and grow their business from the ground up.
Hot on the heels of JOAN Creative’s energetic and incendiary “Own What’s Yours” spot, our team translated its loud, unapologetic spirit into a massive campaign flexing across print, digital, and OOH, with a design system that emphasizes its brand’s most recognizable elements. After all, ZenBusiness doesn’t whisper, it grabs your lapels and shouts in your face. It plays by its own rules and we thought its design system should do the same.
So we doubled down on this attitude through ZenBusiness’ core visual elements: A bold but austere sans that can get loud, but can also get down to business, and a vibrant electric green supported by a deep charcoal gray and stark white that speaks to the energy and hum of a thriving business enterprise. Its a design system that calls out like a beacon to those who are tired of playing by someone else’s rules.