JOAN Studios
In 2024, we designed the identity for JOAN Studios, the production arm of JOAN Creative, with offices in New York, London, and Berlin. The studio produces creative work and original content for clients around the world, and needed an identity that captured the spirit of production without overshadowing the work itself.
The idea began with gaffer tape, a humble yet essential tool used on film and photography sets. We turned that material reference into a core design language, using the tape as both logo and visual device. It became a unifying element that runs across every touchpoint—website, merch, social templates, and print—holding everything together with the same utility and ease it has on set.
To complete the system, we introduced a vibrant green drawn from production green screens, evoking the energy and open possibility of the studio environment. Paired with the clean, minimal typography of the JOAN Creative parent brand, the identity becomes a reflection of production itself: creativity defined by restraint, precision, and craft.
In 2024, we designed the identity for JOAN Studios, the production arm of JOAN Creative, with offices in New York, London, and Berlin. The studio produces creative work and original content for clients around the world, and needed an identity that captured the spirit of production without overshadowing the work itself.
The idea began with gaffer tape, a humble yet essential tool used on film and photography sets. We turned that material reference into a core design language, using the tape as both logo and visual device. It became a unifying element that runs across every touchpoint—website, merch, social templates, and print—holding everything together with the same utility and ease it has on set.
To complete the system, we introduced a vibrant green drawn from production green screens, evoking the energy and open possibility of the studio environment. Paired with the clean, minimal typography of the JOAN Creative parent brand, the identity becomes a reflection of production itself: creativity defined by restraint, precision, and craft.