eBay Fashion
In 2024, we conceptualized and designed eBay’s Fashion campaign. Drawing from eBay’s existing brand identity system, we set out to push it further, integrating the familiar language of the user interface directly into the campaign to tell the story of how people actually search, browse, and discover fashion on eBay.
The creative idea was rooted in the act of searching; the thrill of typing, scrolling, and stumbling upon something unexpected. We transformed those functional UI moments into expressive design elements, making the system feel both playful and precise, technical yet human. Every interaction from typography, to motion to layout was carefully finessed to balance eBay’s legacy of accessibility with a renewed sense of style and cultural relevance.
The campaign ran nationwide across the U.S., setting a new creative benchmark for how eBay tells stories within its platform and reestablishing eBay Fashion as a cultural leader in the vintage and secondhand space.
In 2024, we conceptualized and designed eBay’s Fashion campaign. Drawing from eBay’s existing brand identity system, we set out to push it further, integrating the familiar language of the user interface directly into the campaign to tell the story of how people actually search, browse, and discover fashion on eBay.
The creative idea was rooted in the act of searching; the thrill of typing, scrolling, and stumbling upon something unexpected. We transformed those functional UI moments into expressive design elements, making the system feel both playful and precise, technical yet human. Every interaction from typography, to motion to layout was carefully finessed to balance eBay’s legacy of accessibility with a renewed sense of style and cultural relevance.
The campaign ran nationwide across the U.S., setting a new creative benchmark for how eBay tells stories within its platform and reestablishing eBay Fashion as a cultural leader in the vintage and secondhand space.